How We Write the ado Guide (Editorial Standards)

The ado Guide is written by the ado team, using published guidance from dermatology and paediatric bodies, for Indian parents of children aged 7 to 17 and for teens themselves. This page explains who writes it, where the information comes from, how we mention our own products, and how to tell us when we've got something wrong.

Who writes the ado Guide?

The ado team, led by our founder Fifi, a biotechnologist. ado began with one question: why isn't there skincare made specifically for children and teens? The Guide is where we answer the questions parents ask about growing skin. You can read more about ado and why we started.

We make skincare, so we aren't neutral, and we won't pretend to be. ado is an Indian skincare brand made for kids, tweens and teens aged 7–17: we sell a gentle oat face wash, a daily moisturiser and a mineral SPF 50+ sunscreen. We try to write every guide so it's useful even if you never buy anything from us.

Is the Guide reviewed by a doctor?

Not yet. No dermatologist or paediatrician currently reviews our articles, and we won't imply that one does. Our guides are educational. They're based on published guidance from dermatology and paediatric bodies, including the American Academy of Dermatology (AAD), the American Academy of Pediatrics (AAP), the Indian Association of Dermatologists, Venereologists and Leprologists (IADVL) and its journal IJDVL, and the Indian Sunscreen Forum. If a medical reviewer joins us, we'll name them here and on each guide they review.

How do we choose sources?

In short: trusted medical sources we have read ourselves, and nothing we can't check.

• We prefer professional bodies, peer-reviewed journals and hospital-backed health sites such as KidsHealth from Nemours, and Indian guidance wherever it exists.
• We open and read every source we cite, and link to the exact page.
• Every number, study result or guideline we mention has a source. If we can't check something, we leave it out.
• Where experts differ, we say so. For example, the Indian Sunscreen Forum's 2025 consensus sets SPF 15 as the minimum for children over six months, while the AAD and AAP suggest SPF 30 or higher.
• We don't use other brands' blogs, marketplace listings or online forums as sources.
• We write for Indian families: Indian skin tones, weather, school days and sport. We never suggest that darker skin is a problem to fix.

How do we mention ado products?

Every guide answers the question first. Our products come second, usually in a short "How ado fits in" section near the end. We describe what each product is and what's in it, using the facts on our labels; the full ingredient list for each product is on its product page. We don't present them as medicine for acne, eczema, tanning or any other condition: ado is gentle daily care, and for a skin condition the right person to see is a doctor. We don't claim endorsements, test results or approvals we don't have.

How do we write comparison pages?

We write them from checked facts: ado's come from our labels, and every fact about another brand comes from that brand's own website, with the date we checked it. Comparison pages lead with the points where we think ado is the stronger choice, and each of those points is a fact you can check. We compare like with like, such as age range, SPF, UV filters, pack size and price. We give other brands credit for their real strengths, and we say plainly where ado costs more. We don't call any brand bad. If you, or the brand, spot something out of date, we want to hear about it.

How do we keep guides up to date?

Each guide shows the date it was last updated. We revisit a guide when the guidance it relies on changes, or when a reader points out something that needs fixing. In September 2026, for example, we rechecked our guides against our product labels and corrected product details where needed.

How do I report a mistake?

Email hi@adoskin.com with the page link and what you think is wrong. We'll check it against the source and fix it as quickly as we can. You can also reach us through our contact page.

Is this medical advice?

No. The ado Guide is general information to help you make sense of your child's skin. It isn't a diagnosis and doesn't replace a doctor. If you're worried about a rash, acne, a reaction to a product or any change in your child's skin, please see your paediatrician or a dermatologist. Guides on health topics include a "When to see a doctor" section with signs to watch for. For quick answers about our products, see the ado FAQ.