ENGINEERED FOR AGES 5-15

GROW GLOW REPEAT

Clear skin, zero stress. A pediatrician-approved routine that protects their growing barrier and builds confidence every day.

PARENT FAVORITE
Cool Kid
✨
Clean Face, No Drama.
★ PEDIATRICIAN APPROVED ★ NO HARSH CHEMICALS ★ GENTLE OAT FORMULA ★ SAFE FOR SENSITIVE SKIN ★

THE GOLDILOCKS DILEMMA

TOO BIG FOR BABY BALM.
TOO YOUNG FOR ACNE ACIDS.

THE GAP

Their skin barrier is still thickening. Adult products are too harsh, and baby products are too greasy.

THE FIX

We created the safe middle ground. pH-balanced formulas using gentle Oat Kernel Flour.

THE WIN

You stop wasting money on products they refuse to use. Cool packaging = Happy kid.

WHY BABY SOAP FAILS

BABY SKIN (pH ~5.5)
TOO WEAK
ADO (pH ~5.0)
SWEET
SPOT
ADULT SKIN (pH ~4.7)
TOO HARSH

THE GOODS

SIMPLE 3-STEP ROUTINE
STEP 1

GENTLE CLEANSER

Washes away grime without tears.

$18 VIEW ITEM
PARENT FAVE
STEP 2

OAT MOISTURIZER

Non-sticky. Instantly absorbs.

$22 VIEW ITEM
STEP 3

MINERAL SPF 50

No ghost face. Sweat proof.

$24 VIEW ITEM

PARENT APPROVED

Priya (Mom of 2)

"Getting him to wash his face used to be a war. Now he actually does it without me asking because it feels good. His skin looks so much clearer."

VERIFIED PURCHASE

"No more bumps."

"My 11-year-old was starting to get bumps from my heavy adult cream. Ado cleared it up in a week. Finally found something that works."

- Rahul M.

⭐⭐⭐⭐⭐

"Sports Bag Essential"

"The sunscreen doesn't run into her eyes during soccer practice. It's the first time she hasn't complained about putting it on."

- Anjali (Mom of 3)

Home / Shop / Gentle Cleanser
STEP 1: CLEANSE

GENTLE OAT CLEANSER

The "No-Fight" Facewash.

$18.00100ml / 3.5fl oz

A foaming gel that removes playground dirt, sweat, and oil without stripping their skin.

We use Colloidal Oatmeal to soothe redness instantly.
Home / Shop / Moisturizer
STEP 2: HYDRATE

OAT MOISTURIZER

Zero Stickiness. All Hydration.

$22.00

Absorbs instantly. Non-sticky formula so they won't try to wipe it off.

Milk Protein strengthens the barrier.
Home / Shop / Sunscreen
STEP 3: PROTECT

MINERAL SPF 50

No Ghost Face. Sweat Proof.

$24.00

Zinc oxide protection. Doesn't sting eyes during soccer practice.

Zinc Oxide sits on top of the skin.